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The 7 Special Challenges of Branding For Community Development Financial Institutions—And What to Do About Them [Constructive Feedback From A Passionate, Concerned Newcomer]

2 Apr

Almost two years ago, we received a very fortunate request for an estimate for financial branding services through our website. The request was from Enterprise Cascadia (now Craft3)–a community development financial institution. Don’t know what that is? Well, you’re not alone. We had to bone up on it too. In short it’s a sub-category of financial institutions that provides financial services to under-served markets.

As dug into our work with Enterprise Cascadia, the CDFI world began to cast its spell on us. It wasn’t long before we were hooked. But it quickly became clear that CDFIs face several special branding challenges that most companies–including most community banks and credit unions–do not face.

That’s why we’ve published a new position paper, “The 7 Special Challenges of Branding For Community Development Financial Institutions—And What to Do About Them [Constructive Feedback From A Passionate, Concerned Newcomer]”

The white paper explains why CDFIs must stop branding around WHAT they do, WHERE they do it, and WHO they do it for–and suggests a different strategy.

Even if you’re not with a CDFI, we hope you will take a moment to read the position paper. Put simply, the work of CDFIs feels good. And that’s enough reason for us. Download it here.